CERO - Marketing Ventures for Restaurants
1. Key Partners
Foodies
Foodies / Festivals in Boston They don't know about CERO.
Chefs
They have pull
Front End Customers
Food Suppliers
2. Key Activities
Aggregate New Customer Data
Test Web Pages Catering to Different Users
Calendar Events
Tax Data Segmentation
Can we get tax/city admin data to make inferences about who our most viable customers might be?
Scrape Yelp/Open Table/other? websites
Show Data / Story Telling
Analyze neighborhoods by when they were developed
Older neighborhoods have more restaurants that have been grandfathered into old/very cheap trash contract. Might be good to focus on getting restaurants in new neighborhoods
3. Value Proposition
Food Waste Compost
Competitive Price
Free Training
Cart Clean Out Service
Very Local WMBE
Co-op
End Product return to agriculture
4. Customer Relationships
Personal Training
Support
-Setup -Training Employees -Contamination Control
Education
Does anyone actually care composting/co-ops
Up to date cost breakdown
waste disposal vs composting
5. Customer Segments
Restaurant
3000 or more meals per week and don't know about CERO
Enviromentaly Friendly Restaurants
Restaurants that make a profit of $x or more
Small restaurants that are in a geographic cluster might be good for joint contracts
6. Key Resources
Existing Materials on CERO
Stickers
Existing Customers
Mailing Lists
Referrals
7. Channels
Youtube / Google Ad Words
Traditional Marketing
Snail Mail, Print Ads, Web Ads,
Ethnic Channels
Radio, WeChat, Ethnics Newspapers: El Mundo