semarak bayu resort & cafe
1. Key Partners
Travel Agency
- Tourism Malaysia - Qubra Travel Agency - Zaki Travel & Tour Sdn.Bhd
Health Club
-traditional massage - Bekam
Resort
- Impianna Resort - Angulia Beach Resort - Mak Cik Gemuk Resort - Loco - loco Resort - Ombak Kapas Resort
boat
- use fishermen boat = Pak ya = Pak Lah
office assistant
2. Key Activities
Accommodation and services
-room - hall -barbeque port -campsite -cafe
family day
reunion group
sales and marketing
website apps - instagram - facebook - whatsapp package
birthday party
convoy
advertising
- banner - brochure - business card - pamplet
holiday at Kapas Island
- snokerling - jungle trekking
mencandat sotong
3. Value Proposition
package
-accommodation -activity -food and beverage
do any promotion
strategic location
- near to the road -near to the beach - near to petrol station - neat to Keropok Lekor store - public routes
integrate websites
- facebook - instagram -whatsapp
for innovator
- create package, banner, pamplet, business card - need skill
design
- built resort by use wood - built resort with the name based on Terengganu area
strategic price
- based on package - based on room - based on activity
accessibility
4. Customer Relationships
special activity for young adult
- provide package for karaoke - provide package barbeque - go to holiday at Kapas Island
special activity for family
- wedding reception - family day = provide hamper, create activity, euipment - trip to Kapas Island
building facilities
- hall -room -toilet -cafe -rest port near to the beach
create promotion activity
- give hamper for regular customers - give certificated to regular customers
be a volunteer to join customers activity
treat customers as own family
5. Customer Segments
student
- primary school student - secondary school student - colleague student - university student
family
- wedding reception - reunion -family day - birthday party - barbeque
foreigner
- backpacker
convoy people
campsite
- student - sports
adult
- trip holiday to Kapas Island
6. Key Resources
employee
- reception - housekeeping -cage -chef
website apps
- facebook -instagram -whatsapp -email
financial
infrastructure and facility
- room -cafe - barbeque port - hall - toilet - cottage
ideator
- make any innovation of resort
networking
- fishermen -cake maker - resort at Kapas Island
supplier
7. Channels
direct
- go to administration place and make any paid or booking the room at there - paid the booking room with the cash
business to customer
- website (semarakbayu_resort.com) - whatsapp (012-3588145 @ 016-9257454) - facebook (semarak Bayu) - email (semarakbayuresort@gmail)
8. Cost Structure
salary of staff
- reception (RM650) -housekeeping (RM500) - cafe (RM500) - electric
marketing and promotion activity
- pamplet (RM160) - banner (RM150) - business card (RM400) - brochure (RM180) -Hamper (RM200)
logistic
- bus (RM45) - personal transport (RM450)
office maintenance
room equipment
capital
- RM200 000
cafe equipment
9. Revenue Streams
sponsorship
- Majlis Daerah Marang
price strategy
room - sea view =RM90 - road view = RM80 hall package - activity - services - food and beverage discount price for regular customer
sales
- room - cafe - hall - barbeque port - campsite port
activity
- campsite -snorkeling -birthday party -convoy - wedding reception -outdoor activity
