Chanel
1. Problem
Key activities
fashion and cosmetics, fragrances, handbags and watches.
Key Partners
2. Solution
3. Unique Value Proposition
Value Proposition
luxury quality uniqness
Key resources
Brand history, luxury, exclusivity
Cost of structure
4. Unfair Advantage
5. Customer Segments
Customer Segments
white collar, CEO Women but also general public
6. Key Metrics
7. Channels
Channels
E-commerce In store tv? magazine
Identify an advantage Highlights of the product or service The distinction of business over competitors And difficult to imitate
8. Cost Structure
Cost structure
collection development and design marketing HR realestate, warehouses
