Apple
1. Problem
Unreliable Electronic Devices
Many electronic devices obtain viruses very easily. Furthermore, electronics have the ability to break and be not functional
Sharing Information from Device to Device
Many consumers like having the ability to share information, such as music, photos, videos, etc., to their friends and family. However, it is hard finding a company that does that.
Fast and Reliable Customer Service
2. Solution
Making Reliable Devices
Installing Anti-Viruses and Malware Software on all their products Apple offers a type of warranty called "Apple Care"
iCloud / AirDrop
Apple allows you to share pictures, apps, music, videos, etc., through a program called iCloud and or AirDrop
Online, On the Phone, and In-Store Customer Service
3. Unique Value Proposition
Customer Satisifaction
Apple provides a variety of excellent products that suit the needs of their consumers, they make sure their consumers are the first priority.
4. Unfair Advantage
Unique Design
Apple provides very unique designs for all their products. Therefore, attracting many consumers' attention. And separating from their competitors.
Customer Support
Apple provides 24/7 customer support on their website. Also, they provide customer support in stores too. Apple is one of the few companies that provide support in stores.
5. Customer Segments
Teens
Adults (Ages 18 - 65)
Children's Parents
Companies
Companies may used apple devices in their businesses
Schools
Schools looking for devices to enhance kids learning ability
6. Key Metrics
Number of Sales of Products
Mac iPad iPhone Apple Watch Apple TV
Number of Facilities Opened
Number of Visits
To the store On the website
7. Channels
Commercials
YouTube Advertisements
Word of Mouth
Advertisement in Apps
Print Ads
Billboards
8. Cost Structure
Facilites
Manufacturing the Products
Salaries
Apple's App and Website
App development App maintenance Website domain Website development
Advertisements
Paying celebrities for using them in their ads Paying a crew of people to make the advertisement
Artist (Music)
9. Revenue Stream
Sales of Products
Mac iPad iPhone Apple Watch Apple TV
Extended Warranities
2 Year "Apple Care"
Music sales on iTune
Services
Apple repair
iCloud
Extra storage for iCloud
