Martin Stoyanov Amazon Canvas

1. Problem

Recommendations

It's hard to find books and get recommendations at bookstores. People can give many recommendations

Bookstores are expensive

Bookstores have limited inventory

Existing Alternatives

-Bookstores, catalogs, book clubs

People do not want to travel

-People are lazy

2. Solution

Website that sells all books available

Web based customer reviews

Ship direct from distributor

Efficient warehouse?

All competitors are just retailers with limited storage. This will help on mass scale.

3. Unique Value Proposition

Earth's largest bookstore

High-Level Concept

The supermarket of bookstores...online

品牌

一個享譽全球的品牌

4. Unfair Advantage

Ships across the globe

Ships around the world

5. Customer Segments

People who buy books

Early Adopters - avid book readers that use the internet, are willing to make purchases online and like to explore books

Location Restriction

-Unable to access certain books from certain regions

Convenience Seekers

-People who do not want to walk out into stores or waste time

Rich People

people who have too much time and want to fill their library with books to make them look smart

6. Key Metrics

Sales conversion per visitor

-web traffic and convert it to sales

Average sales transaction

How much are they buying on average? $10 vs. $100 buying behavior

Total Sales to visitor ratio

compare the sales numbers to those who are visiting. Who is buying a lot?

7. Channels

Direct to customer through website

Emails

8. Cost Structure

Developers and website operations

Logistics/fulfillment staff and costs

Books (COGS)

Customer service staff and center

9. Revenue Stream

Book sales

Shipping fees

Merchant Fee

-Fees for hosting books on site

10. Brainstorming Space

Martin Stoyanov

Amazon Canvas Model