McDonald's Class Demo 2
1. Problem
Foods from restaurants are expensive
Price
people don't want to eat expensive food from restaurants
People are lazy and don't have a lot of time to eat fancy meals
People want cheap, quick food service
2. Solution
Quick meal
-Drive-thru - lll worth with its convienient Restaurants Everywhere cost making food cheaper
Restaurants Everywhere llll
worth with its cost
making food cheaper
3. Unique Value Proposition
cheap meal Allows people to buy food for a good price Chains of restraunts that are everywhere "Grab your McMeals on the go!"
Allows people to buy food for a good price
Chains of restraunts that are everywhere
"UVP"
"Grab your McMeals on the go!"
chicken nuggets don't use chicken they use ducks
has different taste than other fast food store
Reasonable Prices, Good Food, Open all the time
Revenue generated from the number of items sold
Cheap
Social Media Cheap Billboard Ads
Billboard Ads
4. Unfair Advantage
Online App restaurants everywhere News paper give out random toys World wide Commercials/ADs
restaurants everywhere
News paper
give out random toys
World wide
Commercials/ADs
5. Customer Segments
McDonald's targets people who have enough money to buy food quickly.
People that don't have a lot of time and are in a rush to get food
Youth
Targets the youth (children, Teenagers)
YouTube ads
6. Key Metrics
how many pounds of product is sold Advertisements
Advertisements
7. Channels
Coupons
Menu
8. Cost Structure
advertisements
flyers
goods
rent
employees/staff
supplies
Technology within the store
electronic
taxes
goods
people buy their fast food
posters
Sponsors
Mcdonalds earns money from sponsors
9. Revenue Stream
TV Commercials
street ads
