SHOE LAUNDRY
1. Key Partners
• Detergent • Dryer • Brush • Water
• Shoe Shops • Cobblers • Sport camps or complexes • Gymkhanas, Marathons
2. Key Activities
3. Value Proposition
4. Customer Relationships
5. Customer Segments
• Monthly loyalty points (For getting 5 shoes cleanes you get the sixth one cleaned free of cost) • Refer to 3 new friends and get 20%off (one time offer)
• Bachelors & Students • Working Individuals • Athletes • Joggers • Senior Citizens Ok
• Keep directory of Customer’s contact number • Messages • Offer Updates
6. Key Resources
7. Channels
• Through social media (Facebook, Instagram) • Tie up with shoe shops • Marathons, Gymkhanas
• Monthly loyalty points (For getting 5 shoes cleanes you get the sixth one cleaned free of cost) • Refer to 3 new friends and get 20%off (one time offer)
8. Cost Structure
Revenue • Expected pair per day 15 • Expected pair per month 15*30 =450 • Charges per shoe on an average= Rs.150 • Revenue per month =450 * Rs.150 = Rs.67500 Expenditure- • Rent- Rs15,000/month • Electricity- Rs1500/month • Pay of 1 machine operator- Rs5000/month • Pick and Drop-Rs.5000/month • Drying- Rs5000/month • Cobbler =Rs. 25 * 5 *30 =3750 (APPROX RS.4000 /MONTH) • Packaging Material- Rs 1 * 450= Rs.450/month • Raw material – - Detergent= 170* 6=1020 (assuming 1 kg works for 5 days) - Chemicals – Rs. 5000 / month - Brushes and tools = Rs.1000/ month • Petrol for delivery vehicle = 2 litres/day* Rs 81/litre= Rs. 162*30= Rs 4860 = approx. Rs 5000/month Total expenditure per month =Rs. (15000 + 1500 +5000 +5000 + 5000 +4000 + 450 +1000 + 5000 + 5000) = Rs.46950 NET PROFIT (Revenue per month) Rs.67500 - (Total expenditure per month) Rs.46950 = Rs. 20550(net profit/ month) One time investment • Cost of machine- Rs 70,000 • Chemical licence –Rs 7000 • Official PC – Rs 30000 • Delivery vehicle(two wheeler) = 30000(2nd hand scooter) Total one time investment = Rs 1, 37,000 Time for Return of investment = Approx. 7 months After 7 months we will start making profit of 43.76%.
• Rent- Rs15,000 • Electricity- Rs1500 • Expected Pair of shoes per day-15 • No. of labour required-4 • Pay of 1 machine operator- Rs5000 • Pick and Drop-Rs.5000 • Drying- Rs5000 • Cobbler- Rs25 per pair • No. of machine required-1 • Cost of machine- Rs 70,000 • Duration of return-2 to 4 days • Packaging Material- Rs 2 • Amount to be paid for cleaning of Sneakers- Rs 150 • Amount to be paid for cleaning of Sports Shoes- Rs 200
