Dutch Bros Coffee: BMC

1. Key Partners

Key Partnerships

-Partnered with coffee wholesalers in Brazil, El Salvador, and Colombia. -No other partnerships

2. Key Activities

Key Activities

-Experimenting new drinks in certain locations, then debut it on the menu if it is successful -Active in campaigns to raise money for charitable causes especially ALS and breast cancer

3. Value Proposition

Customer Relationships

-Personal service to their customers -Dedicated to quick and quality service

Key Resources

-Investment from TSG Consumer Practices -Workforce who is highly motivated due to reward system -Loyalty from customers due to exceptional sevice

Value Propositions

-Dutch Bros offers a new drive-through approach to the coffee shop -Staff are highly trained to uphold a customer service standard -Secret menu items and customization for any drink order

4. Customer Relationships

Customer Segments

-Mass market, thus no segmented groups of customers -Suited for customers on-the-go

5. Customer Segments

6. Key Resources

7. Channels

Channels

-Social media presence to advertise and connect with customers

8. Cost Structure

Cost Structure

- Product (coffee, milk, tea, sugar) - Over head - Labor - start up Machines

Recommendation 2

Dutch Bros. could sell their coffee beans and other drink choices in grocery stores or convenient stores. They are known for the quality of their coffee therefore they could increase their revenue by making their coffee beans accessible for people to make at home.

9. Revenue Streams

10. Brainstorming Space

Revenue Streams

-Dutch Bros brings in a revenue stream of $77 million a year -Royalties of drink sales -Franchise royalties