Murray Business Model
1. Key Partners
Vitaly Gilley (Regional District Manager and Bill Ruday (Regional Vice President).
The local Jacksonville Community.
2. Key Activities
My key activities is meet families here in the community, and give them a plan to protect their financially, as well as create goal to have financial freedom.
This is done by referrals from friends, family members, and co-workers.
3. Value Proposition
Help families earn more income by protecting people financially if they do to soon or live to long.
4. Customer Relationships
A typical 30 year family that consists of a husband, wife and their two kids.
My relationships with my customers are built off helping to protect families in the case of death or a terminal illness. Having term insurance gives families that peace, and that is a service that I provide.
5. Customer Segments
Geographic, Demographic, Behavioral, and Pschychographic.
Geographic: Is my customers within 25 miles of my business? Demographic: Age Race Gender Household income Home ownership Behavioral: Knowledge of product. attitude towards product use of product Psychographical: Lifestyles Use of Products Interests Values
6. Key Resources
Social Media and referrals from friends and family.
My key resources is the use of Social Media to promote my business and reach the people in the community of Jacksonville.
7. Channels
Channel Segments (No formal advertising is used to reach our customers).
1. Through which channels do our customers segments want to be reached? A. From referrals and through the use of social media. 2. How are we reaching them now? A. From referrals and through the use of social media. 3. How are our channels integrated? A. Our channels are integrated because of how popular social media is in society, and because of the value that we bring to our customers. 4. Which ones work best? A. Social media. 5. Which ones are the most cost efficient? A. Both referrals ans through the use of social media. 6. How are we integrating them with our customer routines? A. Everyday at 10 a.m, a follow up is done with potential prospects. Calls are made to future customers and follow up calls or texts are sent to make sure there are no issues with our products and services.
8. Cost Structure
Costs associated with running a business.
The cost structure is averaged into the net profit that is made. Gas, office products, business luncheons are all factored into how much profit is made by the end of the month,
9. Revenue Streams
Insurance and Investments
There are many different ways to generate income. By selling an insurance policy on a family is way one to generate income. The other way of generating income is to set up retirement accounts (IRAs/mutual funds) for families who want to reach their future financial goals in life. The third way to generate income is by overrides. By training a team of people who can go out and help families within the community provides an additional stream of income to the business.
