Our beer preference profile gives our customers a chance to tell us their flavor likes and dislikes while delivering a virtual “United Tastes of America” that fits their personal profile
We are the Blue Apron of beers offering a variety of flavors from around the United States through monthly subscription
3. Value Proposition
We have exclusissive rights to over 500 brewers and are working towards gaining more
4. Customer Relationships
Blog community
Social media community
Customer reviews and feedback
Website self serve
5. Customer Segments
Women
Beer navice
Beer enthusiast
6. Key Resources
Physical - Warehouse, machines, company vehicle
Intellectual - Website
Human - Employees/Team
7. Channels
UPS, US mail, FedEx
Brewers
Website
8. Cost Structure
Employee salaries
Warehouse rental
Utilities
Inventory cost
Equipment purchase
9. Revenue Streams
monthly subscriptions fees
A la carte purchases
10. Brainstorming Space
Only do Michigan craft beers.
Free samples (full bottles of feature brewer) to the premium customers.
Feature a new brewer each month
Hold tasting events.
Should we survey beer drinkers?
Maybe we should add a taste profile.
Would everyone get the same beers?
This should be individualized.
Customer should be able to choose from a 6 pack, 12 pack or 24 pack.
Maybe sell feature at a discount.
Customers should have beer options from across the country.
