Knotgames Business Model Canvas
1. Key Partners
Mixamo (Animations & Models)
Unreal Asset Store (Any assets; animation, model, and audio)
Unity Asset Store (Any assets; animation, model, and audio)
Itch Assets (Animations & Models)
Ahmed Abobakr (Facilitator)
2. Key Activities
Teaser Premiere
Trailer Premiere
Devlogs
Pre-Production, Production, Post-Production
3. Value Proposition
Multiplayer PvP escape room game (Unique)
It's a game, customer entertainment, fun challenge
4. Customer Relationships
itch.io for pre alpha demo
Steam will have a Demo
Social Media Marketing; Twitter, Instagram (0 Budget Marketing Model)
Youtube
5. Customer Segments
Players who enjoy solving puzzles and outwitting others players (mind games)
12+, To keep the game interesting and challenging
6. Key Resources
3 Humans
3 Laptops
Unreal
Unity
Photoshop
Blender
Ahmed Abobakr (Facilitator)
7. Channels
Steam and Epic Games for final release
Can also sell steam/epic game keys on itch.io
Epic Games will take a smaller cut than Steam
8. Cost Structure
Steam Page Fee - $100
Aiming for no budget marketing model
However will accept any external funding (keep an eye out through out the project lifecycle)
Value Driven Product
9. Revenue Streams
Aniketh's Part-time Job
Possible Funding
Product will be priced according to quality
May even be free to play
Product may have in game transactions if free
10. Brainstorming Space
Marketing References
https://www.youtube.com/watch?v=T8FyPPKjPXw https://www.indiegamegirl.com/no-budget-marketing/ https://www.mattkander.com/post/a-modern-approach-to-indie-game-dev-marketing-in-2020 https://blog.getsocial.im/the-only-guide-you-need-for-effective-indie-app-marketing/#:~:text=You can start with Twitter,#indiegame, or #gamedev. https://gameanalytics.com/blog/marketing-indie-game-without-budget/ https://www.youtube.com/watch?v=SkEQtMP2CuA
Marketing References 2
https://youtu.be/yQggqaxx6cg https://www.alistdaily.com/entertainment/game-advertising-on-instagram/ https://youtu.be/qxsEimJ_3bM https://youtu.be/CvtFx4LBA5I https://www.gamemarketinggenie.com/blog/11-video-game-marketing-strategies https://youtu.be/O9J_Cfl6HzE https://youtu.be/UwjbLFImXOg https://youtu.be/1TjgU96BIKU
Copyright References
https://www.youtube.com/watch?v=qIcTM8WXFjk https://www.youtube.com/watch?v=cCg6zk2kaCA https://www.youtube.com/watch?v=cCg6zk2kaCA https://www.youtube.com/watch?v=_XQdPGV1AJU https://www.youtube.com/watch?v=quGj-DBfOrU https://www.youtube.com/watch?v=Sig4lGGOrIA&list=PLasqSXwCIDXeCcbjN_OOZd3_TSoeaS4Vk https://fadel.com/licensing-ip-management-in-the-gaming-industry/ https://s3.amazonaws.com/documents.lexology.com/d459114d-677f-46f4-b91f-324337dfe6fc.pdf?AWSAccessKeyId=AKIAVYILUYJ754JTDY6T&Expires=1618376540&Signature=GQP0hgZfyfhr1P9qe1Sa8RizjIc= https://www.newmediarights.org/guide/legal/Video_Games_law_Copyright_Trademark_Intellectual_Property#Whatiscopyright https://www.techsoup.org/support/articles-and-how-tos/making-sense-of-software-licensing https://snyk.io/learn/what-is-a-software-license/ https://workingmouse.com.au/innovation/software-licensing-why-its-important-and-how-it-can-help-you/ https://www.synopsys.com/blogs/software-security/5-types-of-software-licenses-you-need-to-understand/ https://www.sustainablebusinesstoolkit.com/3-reasons-using-licensed-software/#:~:text=Why is Software Licensing Important,sell a knock-off version.
Copyright References 2
https://www.techsoup.org/support/articles-and-how-tos/making-sense-of-software-licensing https://snyk.io/learn/what-is-a-software-license/ https://workingmouse.com.au/innovation/software-licensing-why-its-important-and-how-it-can-help-you/ https://www.youtube.com/watch?v=_XQdPGV1AJU https://s3.amazonaws.com/documents.lexology.com/d459114d-677f-46f4-b91f-324337dfe6fc.pdf?AWSAccessKeyId=AKIAVYILUYJ754JTDY6T&Expires=1618376540&Signature=GQP0hgZfyfhr1P9qe1Sa8RizjIc= https://www.newmediarights.org/guide/legal/Video_Games_law_Copyright_Trademark_Intellectual_Property#Whatiscopyright https://www.youtube.com/watch?v=quGj-DBfOrU https://www.synopsys.com/blogs/software-security/5-types-of-software-licenses-you-need-to-understand/ https://www.sustainablebusinesstoolkit.com/3-reasons-using-licensed-software/#:~:text=Why is Software Licensing Important,sell a knock-off version.
Project Brainstorm Document
https://docs.google.com/document/d/1WohmQT9m43FWHUewfpMVJsdRLJjkoNck7C6jYOmXBrg/edit
Reference/Rival Games
https://www.3blackdot.com/projects/dead-realm/ https://store.steampowered.com/app/381210/Dead_by_Daylight/ https://store.steampowered.com/app/1201550/Mad_Experiments_Escape_Room/ https://store.steampowered.com/bundle/12260/We_Were_Here_Series_bundle/
