COCA COLA

1. Key Partners

Marketing

Bottling Factories

Distributors

Event organizers

2. Key Activities

Manufacturing

Distribution

R&D

3. Value Proposition

Refreshment / fight thirst

Good taste

Be one of the cool kids

sugar kick

caffeine kick

Togetherness

4. Customer Relationships

Easily found

advertisement/ strong branding

addiction!

events

5. Customer Segments

soft drink drinkers (non alcoholic)

caffeine lovers

sugar lovers

6. Key Resources

distribution

staff

"secret formular"

ingredients

bottles

Money

7. Channels

vending machines

retailers

restaurants

8. Cost Structure

9. Revenue Streams

sell drinks

10. Brainstorming Space