Business Model Canvas Meetingpackage.com
1. Key Partners
Tourism Bureus / Meet Finland
Putting the links and advertising website into these websites allows to get better search result rankings on Google.They are mostly considered as governmental sites and that gives more credibility.
2. Key Activities
Offline advertising
Putting billboards in the business districts, airports.
Marketing via Traditional Printed Sources
Contracting more venue providers
The more venues we can offer, the more customers we are able to attract.
Outsourced Content team
The team creating venue partner profiles
SEO and Online advertising
We are an online platform, and this is the primary channel to boost the awareness for the customers.
Collaboration with Travel Agencies
Carlson Wagonit Travel, Amadeus, Amex, are the biggest players in the travel industry. (Whitelabel for example.
Segmentation of a product
Different types of packages can be offered, depending on the ones budget, needs, season.. etc
Platform Maintenance
New features should be implemented often. Site should be kept up to date.
Customer Service
We are company purely focused on B2B. There are always many problems we need to deal with in order to keep the client.
Visual Appeal
Having nice photos of the venues and nice look of the website, allow to sell better.
3. Value Proposition
Easy to use
Just with a few clicks client can pick the meetingpackage which fits the most for his needs.
Time Savings
On average meeting organiser spends two days to get meeting done. With us its only few hours. For a venue partner less non-converted enquiries, which means less hassle and alternatively immense Time Savings
Price Transparency
No hidden costs, client see the price instantly and he knows what he will pay for. He can compare "Apples with Apples".
Immense Supply
The platform offers over 90k meeting packages from across the Globe. every week few hundred are added.
Higher Profits for Venue Partners
Most of the packages are having the highest price (Rack Rate).
Property Management System(PMS)
Allows venue partners to use our developed system to integrate into their own system to process their meeting room bookings. (White Label)
4. Customer Relationships
Efficient Dispute Settlement
Since we are dealing with B2B businesses, we get a lot of hassle and complaints. We try to deal with them as efficient and fast as possible.
Social Media
A tool which helps to increase customer awareness, and promote our brand.
Customized Offerings
Based on previous booking, system suggests the best possible option for customers next one.
5. Customer Segments
6. Key Resources
Network of Venues
As more venues the website has as more there is to chose from.
Information about the customer
As more information we have about the client, as easier it is to understand and draw patterns for the next orders
Techs
People who are developing the system.
Human Capital
The employees who are steering the company towards the common goal: Sales, Marketing, RandD, Accountants, BDM
7. Channels
Trade Shows
Spreading the word out, by exhibiting and attending
Word of Mouth
Both venue partners and customers suggesting the service to others.
Online Search Engine
Google is the main channel for attracting the customer and the venue owner.
Social Media
Twitter, Facebook, instagram all of them are helping to bring the brand in spotlight.
Site visits
Visiting the clients and venues directly help to bring the word out.
Directly to the website
8. Cost Structure
Ads and Online Marketing Sponsorship
Heavy online campaigns and various ad listings in third party websites. Direct and indirect Marketing
Human Capital
Heavily investing into the labour: Employee salaries, holidays, overtime, sick leaves
Operational Costs
Rent Office Supplies Advisor Payments Website server payments Online support services (Hotjar, web chats, Crm's)
Business Trips
9. Revenue Streams
White Label Fees
Commissions from the sale
Joining Fees
Positioning on a website
Payments from venues for better positioning on the platform.
