Business Model Canvas Snapchat

1. Key Partners

Ads Partners

Creative Partners

Brands

2. Key Activities

Promotion & Platform/Network

Designing and engineering app

Promoting their app

Managing main service

3. Value Proposition

Social platform

Newness

Accessibility

Convenience/Usability

4. Customer Relationships

Automated Self-Service

Instructions

Co-Creation

Advertisers

5. Customer Segments

Multi-Sided Platform

Advertisers

Snapchat users

6. Key Resources

Physical

Application

Intellectual

Brands

Partnerships

Patents and copyright

Customer database

Human

7. Channels

Apple Store

Google Play

Indirect Partner Channels

8. Cost Structure

Cost-Driven

Image storage

Desiging and developing app

9. Revenue Streams

Snapchat Discover

Geo-filters

Lenses

Snap Ads

10. Brainstorming Space