Aura

1. Key Partners

Online social networks webistes

* Facebook * Twitter * LinkedIn * Google+ * Instagram

2. Key Activities

Sentiment Analysis

Analysis of content based on term found in texts, hashtags and maybe pictures.

Gamification

Quizzes to attract people registered on social media as Facebook, LinkedIn, Twitter, Google+

3. Value Proposition

People

Fun way of analysing your personal behaviour on online social networks

Business

Custom marketing relying on individual's behaviour

4. Customer Relationships

Automated services

Users can access the service directly through website or apps and join Aura. Based on each individual's information, Aura can suggest what to do (games, products, services etc).

Dedicated personal assistance

Companies can use the service by themselves but can pay for extra features and personalized assistance regarding their business needs.

5. Customer Segments

People

Internet users

Business

* General companies * RH departments

6. Key Resources

Infrastructure

* Servers * Broadband Internet * Computers (PCs, MACs, laptops)

Human resources

* Developers team * Marketing team * Sales team

7. Channels

Website and Mobile Apps

Online social media integrator with aura score.

Email marketing

Newsletters, quick surveys, new features announcement.

8. Cost Structure

Cloud computing services bills

Developers salaries

Network provider bills

Power bills

9. Revenue Streams

Advertising

* CPC - Cost per click * CPM - Cost per Mile * CPA - Cost per Action

Subscription fees

Premium account plans

10. Brainstorming Space

References

https://klout.com/corp/score https://www.reputation.com/ https://www.peixeurbano.com.br/ https://brandyourself.com/ https://www.talkwalker.com/blog/5-brilliant-online-reputation-management-tools https://rankur.com/ https://www.entrepreneur.com/article/277908 http://www.riskeye.com/what-is-riskeye/