Sparkz
1. Key Partners
Suppliers:
1. What resources do we need? 2. How are we going to get them? (WHITECLAW - resource limitations = budget, time, manpower)
Distributer:
1. International Distributor 2. German Distributor (Market/Retail)
Investors
1. Stakeholders 2. Funding 3. Reduce Risk
Freight Shipping International Company
SD/LA → Germany
2. Key Activities
Industry/Market Analysis
Research & Development:
1. Customer Profiles/Analysis 2. Beverage Formula
Manufacturing:
1. Brewing
Freight Shipping
International Service SD/LA → Germany
3. Value Proposition
Spiked Seltzer Drink
1. Few close competitors -- if any -- in the German market
Beer Alternative
1. Health Benefits 2. Refreshing
Recyclable Can
Germany's Green Dot Recycling System
Germans = Largest Seltzer Consumers
4. Customer Relationships
How do we acquire, retain, and grow our number of customers?
How much does it cost to acquire customers?
How do they integrate with the model of our business?
5. Customer Segments
Our job is to get a good understanding of our potential customers we want to add value to
Young Adults
18-25 Like to socialize, drink an alcoholic beverage with their friends (pregaming), have fun Search for exotic and special flavours that overschadow the alcoholic taste
Other Adults
25+ Search for a refreshing alcoholic beverage that tastes well
6. Key Resources
What are the resources you need to create & deliver the value proposition?
1. R & D investments 2. Social Media Platform 3. Tax registration and business licensing (gewerbe & gewerbeschein "trade licensce") 4. Financial Consultant 5. Organic chemist 6. Customer Service 7. Warehouse & Other staff 8. Manufacturing Facility
7. Channels
Finding/Reaching Customers
1. Through ads on platforms online like Facebook (Instagram) and Google 2. Through placements (Influencer advertisment) 3. Events
Delivering our Product
1. Selling through local supermarkets like Kaufland, Lidl, Edeka,... 2. Direct online distribution, especially for special offers/bigger quantaties
8. Cost Structure
Marketing and Ads
R & D
The research and adaptations necessary for the German market
What are important costs for the value proposition?
1. Capital Investments 2. Manufacturing 3. Licensing Cost
9. Revenue Streams
What kind of revenue streams will the business be relying on?
What is our pricing strategy?
What are customers currently paying?
