American Public University System
1. Key Partners
Hondros School of Nursing
SalesForce
CRM
Sakai
PAD
Wal-Mart
TSA
2. Key Activities
Licensing
Marketing
Design of Programs
Student Interactions
3. Value Proposition
Convenience/Usability
-Offers online classes in an asynchronous environment so students can complete coursework when convenient for them.
Price
-Part of the mission is to keep tuition at a low-cost to allow more people to complete their degree, or finish a degree previously started.
4. Customer Relationships
Customer Service
-Prospect Admissions Team (before applying) -Dedicated Admissions Representative for new students -Advising Team
Self-Service
-Students can complete most tasks online on their own if they choose.
5. Customer Segments
Mass Market
-Aim to meet the educational needs of those looking to take classes online.
Niche Market
-Specific aim to meet the needs of working adults and military members.
6. Key Resources
IT Infrastructure and Software
Professors
Knowledgable Staff
Positive Image
Visability online
Desired Degree Programs
7. Channels
Online Presence
-www.amu.apus.edu -www.apu.apus.edu -Landing Pages -Live Chat -Video Conferencing -Webinars
Student Services: 877-755-2787
Social Media
-Facebook -Instagram
Mobile App
Word-of-Mouth
8. Cost Structure
Administrative Offices
Faculty and Staff
Marketing
Research and Development
Information Technology
-Software licensing -Software maintenance -Purchasing hardware
9. Revenue Streams
Tuition - Fixed Pricing
Paid through multiple avenues -Federal Student Aid -Military Assistance -GI Bill -Scholarships -Private Loans -Credit cards.
