Business Model Canvas
1. Key Partners
Key Partners
1.Users 2.Content creators 3.Advertisers 4.Ad technology & agency partners 5.Technology / developers
2. Key Activities
Key Activities
1.Growing the user base 2.Engaging the users 3.Innovate 4.Grow content 5.Improve the app, website 6.Marketing
3. Value Proposition
Value Proposition
1.Customer segments 2.Native integration 3.Non-interrupt 4.Word-of-mouth
4. Customer Relationships
Customer Relationships
1.Self-serving 2.Partner support model 3.Direct support model
5. Customer Segments
Customer Segments
1.Partners, e.g.app developers 2.Users of the various APIs under SnapKit 3.Game developers 4.Publishers, e.g. of content on their Discover pages, further divided into the type of content, etc. And more
6. Key Resources
Key Resources
1.Snaps 2.Lenses 3.Filters / geofilters 4.Snap Originals 5.Subscription content
7. Channels
Channels
1.The App 2.The website 3.App stores 4.Notifications 5.Social media pages
8. Cost Structure
1.Cost of Revenue 2.Research and Development Expenses 3.Sales and Marketing Expenses 4.General and Administrative
9. Revenue Streams
1.Auction 2.Reach & frequency (programmatic) 3.Revenue by buying type
