Playbox
1. Key Partners
Companies to source boxes
E.g. Furniture, shoes, whiteware
Among Us
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Distribution Partners
E.g. Australia Post
2. Key Activities
Story Design & Kit Building (Product Developers)
Package & Delivery
Online Marketing
3. Value Proposition
Parenting tool for Eduction and Fun
Repurposing packaging for fun
4. Customer Relationships
Co-creation with parents/kids
Personalised service
5. Customer Segments
Parents with children 4 - 9
Mums 30 - 44
Kindergartens and Child-care Centres
6. Key Resources
Digital Marketing Team
Product Development Team
Digital Platform Developers
7. Channels
Website and app service
Social media
Delivery Service (post)
8. Cost Structure
Cost of Delivery
Tiered subscriptions
(3 Kit pack, 5 Kit pack, 10 Kit pack)
Collection of 'used' boxes
I.e. Visy
