Customer Journey Demo Canvas (Attention: Please create a new canvas for your actual work!) (support@canvanizer.com)
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Advertisement/Public Relations
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How is the service proposition communicated by the service provider?
How is the service proposition communicated by the service provider?
No ultimo ano letivo do secundário, varios estudantes são abordados nas suas escolas por alunos da instituição com o objetivo de incentivar o finalista a matricular-se na universidade. A universidade recolhe informações de recentes visitantes do site e incentiva a admissão após o fim de cada fase dos exames nacionais
Hire a PR firm
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Firm is responsible for promoting XX in YY....
Which pre-service information can people access through social media?
Which pre-service information can people access through social media?
A universidade posta eventos da instituição nas redes sociais e tem pouco engajamento com os seus estudantes.
Word-of-mouth
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What do friends, colleagues and family actually communicate about the service and/or service provider?
What do friends, colleagues and family actually communicate about the service and/or service provider?
A principal razão da escolha do Iade é a opinião de terceiros, ou seja, de quem aqui estuda e de quem já estudou
Past Experiences
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Which experiences do people have with (similar) services and/or service providers?
Which experiences do people have with (similar) services and/or service providers?
Service Journey
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Which touchpoints do customers experiences during the service journey?
Which touchpoints do customers experiences during the service journey?
Customer enters the outside area
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Customer Relationship Management
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How do the service provider follow-up with customers?
How do the service provider follow-up with customers?
What do customers communicate about the service and/or service provider through social media?
What do customers communicate about the service and/or service provider through social media?
Nas redes sociais não existe qualquer tipo de comentário pela parte dos inquiridos.
Word-of-mouth
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What do customer tell their friends, colleagues and family about the service and/or service provider?
What do customer tell their friends, colleagues and family about the service and/or service provider?
As salas de aula da universidade têm bons equipamentos e muita luz natural mas as salas são de pouca dimensão e as cadeiras nas salas de aula de duas turmas são desconfortáveis
What are (potential) expectations towards the service and/or service provider?
What are (potential) expectations towards the service and/or service provider?
Os alunos têm a expectativa que a universidade é boa e fácil devido à praticabilidade dos métodos de avaliação
What are the individual experiences customers have with the service and/or service provider during the service period?
What are the individual experiences customers have with the service and/or service provider during the service period?
Os alunos ganham experiência, conhecimentos e contactos necessários para o mercado de trabalho, o que os acompanha para o resto da vida
Satisfaction/Dissatisfaction
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Customers individual assess the service by comparing service expectations with their personal service experiences
Customers individual assess the service by comparing service expectations with their personal service experiences
What are you temporary Brainstorming notes?
What are you temporary Brainstorming notes?
