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Job To Be Done ?    Insert

  1. Describe the key job your target customer needs to get done and how your solution accomplishes it.
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Unfair Advantage ?    Insert

  1. Cannot be easily bought or copied, including
    - patents, copyrights, trade secrets
    - market share
    - exclusive relationships
    - unique process
Unique Value Proposition ?    Insert

  1. For (target customer) who needs (JTBD), (Product) delivers (value of improvements) relative to (3 most important outcomes) when compared with (alternatives) for (affordable cost).
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Addressable Market Scarcity ?    Insert

  1. Describe in simple terms the nature of the market shortage (scarcity) that your innovation addresses and the evidence of it's existence.
Customer Segment ?    Insert

  1. Target customer profile, especially micro-segments by importance of desired results.
3 Most Important Outcomes ?    Insert

  1. List the three most important outcomes (desired results) prioritized by value + uniqueness of your product in delivering those results.
Key Metrics ?    Insert

  1. Easily tracked numbers indicating progress success or risk factors on key goals.
Channels ?    Insert

  1. How customers can acquire products / services.
Cost Structure ?    Insert

  1. List of fixed + variable costs
Revenue Streams ?    Insert

  1. How money is earned -- list all resources
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  1. What are your temporary Brainstorming notes?
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