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Key Partners ?    Insert

  1. Who are your key partners?
    2. Who are your key suppliers?
Pharmaceutical Companies Edit  [x]

i. partner with companies that make specific brands of medicines
ii. motivation: giving patients easy access to best insulin (& other medicine) brands

Hospitals/Doctors Edit  [x]

i. partnering with hospitals and doctors so that our full app-device system is prescribed to their patients
ii. motivation: access and distribution to large pools patients and potential users

insurance companies Edit  [x]

i. partner with insurance companies so that the ola system is covered.
ii. motivation: providing a competitive price for our device-app system to patients

... Edit  [x]
Key Activities ?    Insert

  1. What are your key activities?
For Medical Device Companies Edit  [x]

1- Sales of medical devices

2- Servicing including infection control, assessments and trouble shooting and repair, quality check and control, preventive maintenance, software upgrades

For pharmaceutical companies Edit  [x]

i. Promoting and possibly selling specific brands of medicines
ii. Key for revenue stream from and relationships with pharmaceutical companies.

For Medical Device Companies Edit  [x]

i. providing competitive edge over other med device companies because of our other offerings (bundling with certain drugs, patient management and record keeping, simplifying management and consolidating data)
Value Proposition ?    Insert

  1. What are your value propositions?
For Patients Edit  [x]

i. convenience and peace of mind in (diabetes) management
ii. fulfills the need for easier and more reliable care.
Customer Relationships ?    Insert

  1. Your customer relationships?
Medical Device Companies Edit  [x]

i. medical device companies benefit from integration with our software and our promotion/marketing of their brands

Patients Edit  [x]

i. Patients (diabetics) rely on our equipment/software for their well-being

Doctor recommendation/prescription Edit  [x]

For promoting the full version of app integrated with hardware

For Doctors/Hospitals Edit  [x]

i. alert doctors when (diabetes) patients have outstanding needs
ii. key for customer relationships with hospitals
iii. key for distribution through hospitals/doctors' prescription
Customer Segments ?    Insert

  1. Customer Segments
Pharmaceutical Companies Edit  [x]

least important customer but provides additional revenue

Type I (and II) diabetic patients Edit  [x]

Most important customer initially, until user base gets large enough that we become attractive to other customers (hospitals, medical device companies, & pharmaceutical companies)

Medical Device Companies Edit  [x]

customer that would provide a large chunk of revenue

Pharmaceutical Companies Edit  [x]

i. Pharmaceutical companies benefit from bundling opportunities -> reach more customers

Hospitals/Doctors Edit  [x]

Most important customer for reaching more patients and prescribing our full system

Hospitals/Doctors Edit  [x]

i. doctors/hospitals rely on us for patients' well-being and improved record keeping
Key Resources ?    Insert

  1. What are your key resources?
Hardware to sync with app Edit  [x]

i. Needed for seamless diabetes management in the full version
ii. key for customer relationship with patients

FDA approval Edit  [x]

i. For automatic insulin administering, etc.
ii. essential for becoming trusted by patients, doctors, and companies.

Large user base Edit  [x]

i. For initial "skinny" version to attract hospitals and companies to our software
ii. Essential for transition to full version and larger revenue streams/relationships with hospitals and companies

Doctors willing to prescribe Ola system Edit  [x]

i. Needed for distribution of full Ola system
Channels ?    Insert

  1. Channels
App Store Edit  [x]

for the simple version of the app without pod integration

For Hospitals/Doctors Edit  [x]

i. providing better care and patient management
ii. reducing number of preventable incidents
iii. potentially attracting new patients
Cost Structure ?    Insert

  1. What about your cost structure?
Software engineers Edit  [x]
Baseline management/marketing/internal costs Edit  [x]
Hardware Edit  [x]

i. Most expensive cost unless medical device companies are willing to pay us for integration with Ola software

Promotions for doctors/hospitals Edit  [x]

i. Providing free trials of our system for doctors to distribute to their patients in the early stages of launch
ii. Expensive initially but relatively short term cost
Revenue Streams ?    Insert

  1. What are your revenue streams?
Medical device companies Edit  [x]

i. Eventually these companies would be willing to pay to get connected to our user base and gain a competitive edge over other brands
ii. Purchase partnership with Ola so their devices can be made compatible with our system.
iii. Estimated 25% of revenue

Patients in app purchases Edit  [x]

i. For additional features such as food camera and more personalization.
ii. Payments through the appstore
iii. Estimated 5% of long term revenue

Hospitals/Doctors Edit  [x]

i. Eventually hospitals would be willing to pay for our system to provide better care to diabetes patients
ii. Purchase devices and full version of our software in batches
iii. Estimated 40% of revenue

Insurance Companies Edit  [x]

i. when patient uses their insurance to cover Ola system
iii. Estimated 30% of revenue
Brainstorming Space ?    Insert Brainstorm Mode

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