MRail Product-Based OBMC

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Union Pacific and BNSF
University of Nebraska
Companies that provide laser instrumentation
Key Activities

  1. What are your key activities?
Acquiring and retrofitting rail cars
Coodinating logistics with rail operators for testing car on actual haul
Value Proposition

  1. What are your value propositions?
Cost-effective track quality measurement
Customer Relationships

  1. Your customer relationships?
Delivery of rail cars with track measuring system installed
After sale consulting on data analysis and interpretation
Essential complexity: high-proximity, low engagement
Customer Segments

  1. Customer Segments
National rail operators
Regional rail operators
Local rail operators
Passenger rail
Freight rail
Integrated rail services providers
Niche / specialized rail services providers
Key Resources

  1. What are your key resources?
Rail cars
Laser-based track deflection measurement kits
Data analysis and interpretation
Relationship with the railroads

  1. Channels
Direct sales
Cost Structure

  1. What about your cost structure?
Startup - testing and validation
Ongoing - rail cars
Ongoing - measurement systems
Ongoing - Direct sales force
Revenue Streams

  1. What are your revenue streams?
System sales
Consulting fees
Repair & maintenance?
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