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Problem ?    Insert

  1. Top 3 Problems you face
1. Edit  [x]

Shopping for new clothes is time-consuming and can feel tedious.

2. Edit  [x]

Shoppers want new styles of clothing, but buying new items constantly is expensive.

3. Edit  [x]

It's challenging to know the fashion trends happening in your local community and shoppers are uninspired.

4. Edit  [x]

Fast fashion is wasteful and people own clothes they never wear
Solution ?    Insert

  1. Top 3 Solutions to your Problems
Browse Edit  [x]

To find inspiration, users can explore closets of people in their communities or search for specific items

Lend Edit  [x]

To help others find the perfect outfit and make some extra money on the side, users can lend clothes out to peers for a set price/day. This is also more sustainable.

Borrow Edit  [x]

Users can borrow clothes from friends/community members on a budget and save time and help the environment.
Unique Value Proposition ?    Insert

  1. Single, clear, compelling message that states why you are different and worth buying
Unfair Advantage ?    Insert

  1. Can't be easily copied or bought
Find that missing piece Edit  [x]

Armoir is a peer-to-peer clothes lending platform designed for college campus communities. College students can browse closets of their peers, borrow clothes at an affordable price, and make some money lending their clothes.

Armoir is different from other platforms through: 1) clothes are lent, not sold (eg Poshmark, Mercari) 2) exchanges are peer-to-peer rather than directly from vendors (eg RentTheRunway)

Edit  [x]

College channels - don't have to deal with shipping/delays; instant exchange of clothes

Edit  [x]

Lending/borrowing clothes is more environmentally sustainable than buying new clothes

Edit  [x]

Very few to nonexistent products in market for peer-to-peer lending for non-designer clothes
Customer Segments ?    Insert

  1. Target customers
College Students Edit  [x]

College students living in close communities and interested in fashion. College campuses facilitate easy lending and a built-in network for clothing sharing

Dorms, Frats, Sororities, Themed Housing Edit  [x]
Explore in the future: Edit  [x]

-students/workers who commute to campus
-other college campus communities
Key Metrics ?    Insert

  1. Activity that drives retention/revenue
Total users Edit  [x]
Total items of clothing uploaded Edit  [x]
Total transactions (lending/borrowing) Edit  [x]
Sharing the app through social media Edit  [x]
Attendance at branded events Edit  [x]
College campus housing Edit  [x]

Close living quarters could encourage people to sign up with their friends. Providing some organized way of lending would alleviate difficulties in keeping track of shared items

Facebook Networks Edit  [x]

Students can lend/share clothes with their networks of existing friends
Channels ?    Insert

  1. Path to customers
College campus events Edit  [x]

clothes swap events and Armoir-branded marketing events

Soft Launches Edit  [x]

events on other college campuses
Cost Structure ?    Insert

  1. Customer acquisition costs, distribution costs, hosting...
Shipping Edit  [x]

Potential shipping costs in future, but keeping it local/college-focused for now

Cleaning and Damages Edit  [x]

expenses to ensure clothing returns in good condition

Marketing Edit  [x]

Price of ads etc. to reach customers

Data maintenance Edit  [x]

if many users, will need to maintain data on the cloud
Revenue Stream ?    Insert

  1. Revenue model, Life time value revenue...
10% fee of customer exchanges Edit  [x]
Monthly subscription fee for premium features Edit  [x]

-access to certain clothing
-your clothes are featured
-covering cleaning fees, etc

Partnerships with brands Edit  [x]
Advertisements Edit  [x]

Example: user borrowed a shirt, gets ad to buy it

Selling data of college student fashion trends to brands Edit  [x]
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