Business Model Canvas Tutorial

Are you looking for a visual template to reinvent your existing business model? Are you seeking an easy brainstorm tool to develop new partnerships and extend your best-selling products? The new Business Model Canvas can help to capture every spotlight of your bright minds to master the relationship of customers, suppliers, partners, and stakeholders

Now let’s get started!

Business Model introduction video

This is a video on youtube that explains Alex Osterwalders' Business Model Canvas:

Create Business Model Canvas

Basic view of Business Model Canvas:

The Business Model Canvas reflects systematically on your business model, so you’re freely to map each of its elements to your real business components. (That also means you don’t have to define or enter all of them). The following list and questions will help you brainstorm the precise idea for your next business model innovation.


  1. Key partners
    1. Who are your key partners/suppliers?
    2. What are the motivations for the partnerships?
  2. Key activities
    1. What key activities does your value proposition require?
    2. What activities are important the most in distribution channels, customer relationships, revenue stream…?
  3. Value Proposition
    1. What core value do you deliver to the customer?
    2. Which customer needs are you satisfying?
  4. Customer Relationship
    1. What relationship that the target customer expects you to establish?
    2. How can you integrate that into your business in terms of cost and format?
  5. Customer Segment
    1. Which classes are you creating values for?
    2. Who is your most important customer?
  6. Key Resource
    1. What key resources does your value proposition require?
    2. What resources are important the most in distribution channels, customer relationships, revenue stream…?
  7. Distribution Channel
    1. Through which channels that your customers want to be reached?
    2. Which channels work best? How much do they cost? How can they be integrated into your and your customers’ routines?
  8. Cost Structure
    1. What are the most cost in your business?
    2. Which key resources/ activities are most expensive?
  9. Revenue Stream
    1. For what value are your customers willing to pay?
    2. What and how do they recently pay? How would they prefer to pay?
    3. How much does every revenue stream contribute to the overall revenues?


Business Model in Canvanizer

In Canvanizer, the business model canvas is followed prototype designed by Alexander Osterwalder. It is a ready to use web 2.0 pre-formatted canvas with the nine blocks of a business model as described above.

You will feel comfortable when building your business model with Canvanizer like inserting notes, brainstorming or organizing them, check out our basic tutorial for Canvanizer

Try Your Business Model


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The next level

You love working with canvases? How about bringing innovation and collaboration to the next level with great canvases and a great app.