The Canvas Revolution – Is it really that magical?

If you were hoping to find undifferentiated praise or scathing hatred of canvases, you’re wrong here 😉 If you’re just looking for the list of all canvases, scroll down.

When working with canvases first started to catch on, after Alex Osterwalder and his many collaborators published Business Model Generation, it felt like a natural extension of all other ways of information becoming more visual. At the time, we lovingly called it “Canvanizing”, hence the name Canvanizer.

The brilliant insight that seems to be the basis for the Business Model Canvas and many other great canvases: Make complex things easy to visualize in a way that helps people recognize patterns.

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The Canvas View – Canvanizer 2.0

As we want to keep all you guys up to date to our development and what new features you can look forward to, we will release posts about these different features and what our thought process was behind them. Let’s start with the most important part of Canvanizer, the Canvas View. This is where the magic happens and where you will spend most of your time.

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Our story – our future

Canvanizer2012It’s been quite a while since we started out with Canvanizer. 2011 was quite a year for us. At the time the “Canvas” movement was still in its infancy and the Business Model Canvas slowly started to gain momentum (Thanks to Alex Osterwalder!). When we started out, Canvanizer still looked crude (check out the screenshot from 2012).
In all the work we did, we realized that after every workshop the iterations on a canvas stopped. There was no more way to work on the photograph of a canvas. We wanted to change that and started building Canvanizer as a collaborative online tool. At the time there were no others available. We already saw that there were many more great canvases in the works, so we decided to call the app Canvanizer and not the Business Modeler. In hindsight one of our best decisions ever.

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