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Problem ?    Insert

  1. Top 3 Problems you face
incompatible product silos Edit  [x]
Complex, time consuming & costly Edit  [x]

Using current solutions makes it difficult for users to create what they want

User is concerned over their privacy Edit  [x]

Users have no gurantee of their privacy or security when using exisitng ecosystems

"0-touch" setup for end users Edit  [x]

- Multi-platform user-friendly control center
- auto-discovery & auto set-up on foxbox + webapp
- add-on type extension for the web app
Solution ?    Insert

  1. Top 3 Solutions to your Problems
Create open source bridge for product silos Edit  [x]

- Create a controller (FoxBox) that will interact with any sensor/actuator
- long term create a open protocol for ODM to use

Ensure User control of own data Edit  [x]

- Out-of-the-box user data privacy.
- options to configure own data storage.
- option to have it hosted in the cloud.
- ownership over own data
- securely share chosen data
- Certification for user data privacy compliance.
Unique Value Proposition ?    Insert

  1. Single, clear, compelling message that states why you are different and worth buying
My control Edit  [x]

Truly puts the control and privacy over the user data in the hands of each user.

Futureproof your investment Edit  [x]

By choosing an open, standards-based approach, your precious time and hard-earned money is invested in a Connected Home experience that will last. You are able to hack and create your own experience if you wish to do so.
Unfair Advantage ?    Insert

  1. Can't be easily copied or bought
a brand known for standing up for user control and user data advocacy Edit  [x]
a well known fully open source company based on community involvement Edit  [x]
broad user base across desktop, android, ios and FxOS Edit  [x]
Customer Segments ?    Insert

  1. Target customers
Customers (pay) Edit  [x]

Hobbyists
tech savy users
innovators

Early Adopters Edit  [x]

Low/Mid tier ODM
educational organisations

Partnerships Edit  [x]

Sensor manufacturers
Broadband providers
Network operators
End-to-end service providers
Key Metrics ?    Insert

  1. Activity that drives retention/revenue
# of partners paying for Firefox brand usage Edit  [x]
# of compatible products available from partners Edit  [x]
revenue from a 3rd party hosting solution provider Edit  [x]
Channels ?    Insert

  1. Path to customers
University events Edit  [x]
Hackathons Edit  [x]
Blog readers Edit  [x]
Community engagemenrt Edit  [x]
Direct ODM referrals Edit  [x]
Cost Structure ?    Insert

  1. Customer acquisition costs, distribution costs, hosting...
Cloud services team providing storage space Edit  [x]
Enigneering teams aligned across Mozilla Edit  [x]
Revenue Stream ?    Insert

  1. Revenue model, Life time value revenue...
Licensing Edit  [x]

- free usage of OS without Firefox brand
- fee for Firefox brand usage

Hosting Edit  [x]

- charge to provide Mozilla cloud storage
- charge to provide preferred positioning

Pull-through Edit  [x]

Additional uptake of desktop and Fennec browsers
Brainstorming Space ?    Insert Brainstorm Mode

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