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Key Partners ? Insert
Moringa exporters (Pod & Powder) in IndiaWe will sell our product in local market for next three years because it will take 3 years to get Organically certified and export Incubation Center / MentorsTo support the SE model with networking, Market linkage, product development Export- Export process will happen after we get the organic certification, which normally takes 3 years for the EU & USDA standard National Institute of NutritionTo guide us on data, research and proficiency of the product for the cause Equipment supplier- For establishment of processing unit for value addition of Moringa Product packing agencyTo pack the value added Moringa products InvestorsEquity/ Debt, National Institute of Food Technology Entrepreneurship and ManagementTo guide us on appropriate product development to cater the market need Human Resources- Technical Manpower Distribution channels (Domestic)(for value added moringa products) Human Resource- Technical Promotion- Online media Audit firm- Financial audit Certified Cold pressed organic Moringa OilThis nutrient-dense oil is famous for its anti-aging properties. It helps removes wrinkles and prevents the sagging of facial skin as well. This has much more benefits compared to other oil available in the market Technical Manpower to supply seed and guide farmersThese technical man power will hand hold the farmers to cultivate Moringa in their respective field Relation with local exportersGetting order from the local exporters and connect with the exiting importers to supply the Moringa powder & Oil Value addition to Moringa seed- Collection of Matured Moringa Pod Establishment of processing unit- Establishment of processing unit for value addition of Moringa IntercroppingInter cropping with other vegetables to reduce the cost of operation for management of Monitoring & Evaluation |
Key Activities ? Insert
Confirming the farmer for land under farmingVegetable for local market- Fruit (pod) collection, Weight measurement & packaging Brand registration- Certification of the brand & logo Contact with best Moringa seed supplierTo avail best seed for us and for the farmers Value addition to Moringa leaves- Moringa leaf collection Local printing pressTo print the brand on the product packets Research & Development- Association with complementary institution Monitoring & evaluation- Data collection, Monitoring and evaluation of the product quality and its impact Organic certificationApplication for organic certification of the farm Transport servicesBus to different parts of India, Van for the local and other transport services Promotion- Though online media like Facebook, Twitter, Google Plus, Blogs Feasibility study of the land for starting the farmingDrip irrigation companiesThey will help us install drip irrigation system to water the plants Installation of Borewell & drip irrigation in the farmWe will install in our demo plat and facilitate the similar method at the small farmers field for his/her convenience Seed Supplier |
Value Proposition ? Insert
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Customer Relationships ? Insert
Organic fertilizer/ Insecticide use at the plantManaging the plant growth and fruiting through organic manner and supply the fertilizer / insecticide to Small farmers centrally at an affordable price. This will help us to ensure the quality of the product and control over the value chain. Vegetable Whole sellerIn the first three years "Vegetable whole seller" will sell our vegetable products in the local market till it gets Organically certified Affordable price at Door step- Affordable price compared to the existing market Soil testing and taking ap propriate soil corrections measures for the farmingOrganic FertilizerAssociate with organic fertilizer agencies and have own vermin compost unit to cater the need Vegetable whole seller - B2B |
Customer Segments ? Insert
Small farmersSmall farmers will be engaged to scale up the project Well packed Moringa pods- Well packed tender moringa pod at the local market for longer life of the pod Online marketing (B2B)- Contract with online marketing agencies like Flipkart/ snapdeal/ Jobong Moringa products importersOnce we get Organic certification, we can sell our product to importers dealing with Moringa Powder, Tabl Grant agencies (B2B)- Contract with like minded institutions involved in reduction of Malnutrition, vitamin supplements for children and pregnant women, supply value added moringa products Moringa Pod - Vegetable market (B2B)Contribution to 40% revenue stream - with awareness on Moringa products Innovative packing- Our innovative packing for (Moringa powder/ Drink/ Capsule) will prevent light damage to the product in keeping the nutrition intact & fresh as always Ok Domestic shops (B2B)- Visibility of the products at local shopping mall Online marketing (B2B)20% revenue will be from this segment Export (B2B)30% revenue stream will be from selling to domestic B2B exporters initial 3 years Moringa - Powder/ Capsule/ Drink - WSHG (B2B)Strategy : Getting customers advocating for our Product. Focus on penetration at BOP market, awareness creation to reduce malnutrition - Zero profit for next 3 years in this segment - 20% of the production A learning social enterprise- A learning social enterprise focused on Malnutrition solution at BOP Domestic shops (B2B)5% contribution to the revenue stream State GovernmentWill help us in availing subsidy for installation of water pumps and electricity Moringa - Powder/ Capsule/ Drink - WSHG (B2B)Women Self help groups under B2B segment to supply Moringa powder/ Drink for the malnourished children at an affordable price Appoint of man power & building the rest shed within the farm areaThis will be at our own demonstration plot for the farmers Grant agenciesContribution of 5% revenue will be from Moringa seed & leaf productionPod production: Sapling preparation & plantation at the farm with appropriate organic fertilizer. Plan tation management to cater fruit demand through out the year Plantation for leaf production : Direct seeding at the field after ploughing Certified Organic MoringaPowder/ Capsule/ Drink Vegetable whole sellers- Selling the well packed and informative "fresh Moringa" Women Self Help GroupsTo reach the product at the community, where the malnutrition number is high. Importers- Importers for value added moringa products (Moringa powder/ Drink/ Oil/ tea/ Soap etc) Feedback zoneWe will collect feedback from our customers in following methods |
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Key Resources ? Insert
Natural ResourceLand & Water Distribution of value added Moringa products in Domestic market- 20% of the value added products (Powder/ Capsule/ Drink) will be provided at zero cost to the targeted villages through Women self help groups to supply malnourished children and pregnant women. Institutions- National Institute of Food Technology Entrepreneurship and Management Finance- Equity Backward channel- Small farmers Production- Equipment companies Forward ChannelsWomen Self Help Groups (WSHGs), Importers, Exporters, Vegetable whole sellers, Online partners, Grant agencies/ Govt. agencies, Logistics Online- Feedback from the customers |
Channels ? Insert
Importer - B2B- Organic cold pressed Moringa oil for the Cosmetic industries from international market |
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Cost Structure ? Insert
Production - Value additionProduction unit establishment 47,000 $ Marketing & Brand building2,380 $ Pre-production cost30,000 $ Human resource8000 $ Total cost of the project97,380 $ Transportation10,000 $ for vehicle purchase and branding it |
Revenue Streams ? Insert
First three years - Domestic focus- Project area i.e targeted villages - 0% Domestic sell - Value added products- Like minded exporters Four - seven years- Project area i.e targeted villages - 10% |
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Brainstorming Space ? Insert Brainstorm Mode
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