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How to edit your canvas

  • To add a note please click 'Insert' in any canvas segment or double click in any segment.
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Key Partners ?    Insert

  1. Who are your key partners?
    2. Who are your key suppliers?
Key Partners Edit  [x]

*Top executives of firms

Key Partners Edit  [x]

*Clients or representatives of communications media.
Key Activities ?    Insert

  1. What are your key activities?
Key Activities Edit  [x]

Interview personnel
Conduct onsite observations
Gather and organize info about the org and the problem to be solved

What they do? Edit  [x]

*Plan advertising and promotional campaigns including which media to advertise in, such as radio, television, print, online media, and billboards
*Negotiate advertising contracts
*Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
*Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
*Develop pricing strategies for products or services marketed to the target customers of a firm
*Meet with clients to provide marketing or technical advice
*Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities
Value Proposition ?    Insert

  1. What are your value propositions?
Value Proposition Edit  [x]

Employees feel secure about their jobs
Increases productivity
Customer Relationships ?    Insert

  1. Your customer relationships?
Customer Relationships Edit  [x]

Mentor to customers(the come to me for advise)
Friendship with loyal customers (check on them every now and then to see how things are going)
Customer Segments ?    Insert

  1. Customer Segments
Customer Segment Edit  [x]

Clients or representatives of communications media seeking marketing or technical advice to create interest among potential buyers of a product or service for their department, for an entire organization, or on a project basis (account).

Key Resources ?    Insert

  1. What are your key resources?
Key Resources Edit  [x]

*Demand for products and services that an organization and its competitors offer.
*Potential markets for the organization’s products.

Key Resources Edit  [x]

Ex: A marketing manager may monitor trends that indicate the need for a new product or service.
Channels ?    Insert

  1. Channels
Channels Edit  [x]

News paper ads
Word of mouth
Linkedin

Channels Edit  [x]

Various media
Ex: radio, television, newspapers, magazines, the Internet, and outdoor signs.

Cost Structure ?    Insert

  1. What about your cost structure?
Specialty Edit  [x]

Marketing managers who focus on a particular channel of marketing often earn very different salaries.
*An email marketing manager, who specializes in business-to-business or or business-to-consumer email communications, averages $62,750 to $82,000 per year, according to
*E-commerce marketing managers who focus on online purchase behaviors earn an average of $76,500 to $103,250 per year.
*Managers in interactive marketing, where sellers try to anticipate and address the needs of buyers, average $79,000 to $115,000 per year.

Location Edit  [x]

Location also affects salaries.
*Marketing managers in the New York metropolitan area, for example, averaged $167,590 per year in May 2011, the BLS reports.
*Those working in the San Francisco metro area averaged $169,520 per year. The highest paying state for marketing managers was New York, at an annual average salary of $163,480. The lowest-paying state was West Virginia, at an average of $74,490 per year.
Revenue Streams ?    Insert

  1. What are your revenue streams?
Revenue Streams Edit  [x]

*Display advertising (CPM)
*Fixed Run-of-Site Sponsorship
*Text advertising (CPC)
*
Brainstorming Space ?    Insert Brainstorm Mode

  1. What are your temporary Brainstorming notes?
Why Edit  [x]

Help companies generate interest in their products or services.
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