Marketing- Anchor Institutions (Hospital and Universities)
(insiyah@mit.edu)
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Key Partners ?    Insert

  1. Who are your key partners?
    2. Who are your key suppliers?
Student groups (environmental sustainability groups) Edit  [x]
Sustainability Offices Edit  [x]
Procurement Departments Edit  [x]
Catering Companies Edit  [x]
Students Edit  [x]
Key Activities ?    Insert

  1. What are your key activities?
Outreach Edit  [x]
Cold Calling Edit  [x]
Campus Drives Edit  [x]
Campus Visibility Edit  [x]
Value Proposition ?    Insert

  1. What are your value propositions?
Green cred with patients/students Edit  [x]
Help complying with the ban Edit  [x]
Local community investment cred Edit  [x]
Customer Relationships ?    Insert

  1. Your customer relationships?
Long Term Support Edit  [x]
Customer Segments ?    Insert

  1. Customer Segments
Hospitals and Universities in the Boston metro area Edit  [x]
Smaller Universities Edit  [x]
Individual Events Edit  [x]
Key Resources ?    Insert

  1. What are your key resources?
Existing contracts hospitals/universities (has this happened?) Edit  [x]
Contacts Edit  [x]
Channels ?    Insert

  1. Channels
People that know people Edit  [x]

Connections are important here

Large Bureaucracy Edit  [x]
Cost Structure ?    Insert

  1. What about your cost structure?
Contracts with anchor institutions Edit  [x]
Long Term Contracts Edit  [x]
Revenue Streams ?    Insert

  1. What are your revenue streams?
Long term large contracts Edit  [x]

Brainstorming Space ?    Insert Brainstorm Mode

  1. What are your temporary Brainstorming notes?
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