CERO - Marketing Ventures for Restaurants
(jsma@mit.edu)
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Key Partners ?    Insert

  1. Who are your key partners?
    2. Who are your key suppliers?
Foodies Edit  [x]

Foodies / Festivals in Boston
They don't know about CERO.

Chefs Edit  [x]

They have pull

Front End Customers Edit  [x]
Food Suppliers Edit  [x]
Key Activities ?    Insert

  1. What are your key activities?
Aggregate New Customer Data Edit  [x]
Test Web Pages Catering to Different Users Edit  [x]
Calendar Events Edit  [x]
Tax Data Segmentation Edit  [x]

Can we get tax/city admin data to make inferences about who our most viable customers might be?

Scrape Yelp/Open Table/other? websites Edit  [x]
Show Data / Story Telling Edit  [x]
Analyze neighborhoods by when they were developed Edit  [x]

Older neighborhoods have more restaurants that have been grandfathered into old/very cheap trash contract. Might be good to focus on getting restaurants in new neighborhoods

Value Proposition ?    Insert

  1. What are your value propositions?
Food Waste Compost Edit  [x]
Competitive Price Edit  [x]
Free Training Edit  [x]
Cart Clean Out Service Edit  [x]
Very Local WMBE Edit  [x]
Co-op Edit  [x]
End Product return to agriculture Edit  [x]
Customer Relationships ?    Insert

  1. Your customer relationships?
Personal Training Edit  [x]
Support Edit  [x]

-Setup
-Training Employees
-Contamination Control

Education Edit  [x]

Does anyone actually care composting/co-ops

Up to date cost breakdown Edit  [x]

waste disposal vs composting

Customer Segments ?    Insert

  1. Customer Segments
Restaurant Edit  [x]

3000 or more meals per week and don't know about CERO

Enviromentaly Friendly Restaurants Edit  [x]
Restaurants that make a profit of $x or more Edit  [x]
Small restaurants that are in a geographic cluster might be good for joint contracts Edit  [x]
Key Resources ?    Insert

  1. What are your key resources?
Existing Materials on CERO Edit  [x]
Stickers Edit  [x]
Existing Customers Edit  [x]
Mailing Lists Edit  [x]
Referrals Edit  [x]
Channels ?    Insert

  1. Channels
Youtube / Google Ad Words Edit  [x]
Facebook Edit  [x]
Traditional Marketing Edit  [x]

Snail Mail, Print Ads, Web Ads,

Ethnic Channels Edit  [x]

Radio, WeChat, Ethnics Newspapers: El Mundo

Community bulletin boards / tables where restaurants let people leave material Edit  [x]
Cost Structure ?    Insert

  1. What about your cost structure?
Collaborative Contracts Edit  [x]
Clean Out Costs Edit  [x]
Revenue Streams ?    Insert

  1. What are your revenue streams?
Composting services Edit  [x]
Maybe- composted soil? Edit  [x]

Brainstorming Space ?    Insert Brainstorm Mode

  1. What are your temporary Brainstorming notes?
Timeline Planning Edit  [x]
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