CERO - Marketing Ventures for Restaurants

Share Canvas Version Links

Share this canvas version with your team via IM message (eg Skype, Yahoo or gTalk)


Edit Canvas Settings

Canvas Title: *
Your Name
Your Email:



Share Canvas

Use these tools to spread the canvas either publicly embed on your blog or privately with editable permission to your team


Canvas Embed Widget

Display Type - a compact version will be better for embedding

Permission - How you want your audience to interact with the canvas.

Copy and paste this on your website - in source mode


Share Canvas By Email

Share this canvas to as many team as you want to brainstorm better concept together.

Share Slideshow Links

Share this canvas as slideshow with your team via IM message (eg Skype, Yahoo or gTalk)

Share Canvas On Twitter

You can edit the tweet before sending to your team.

Share this Canvas (read-only) on Twitter :

Share this Canvas (editable) on Twitter:


Share Slideshow On Twitter

You can edit the tweet before sending to your team.

Share this Canvas Slideshow on Twitter :

Key Partners ?    Insert

  1. Who are your key partners?
    2. Who are your key suppliers?
Foodies Edit  [x]

Foodies / Festivals in Boston
They don't know about CERO.

Chefs Edit  [x]

They have pull

Front End Customers Edit  [x]
Food Suppliers Edit  [x]
Key Activities ?    Insert

  1. What are your key activities?
Aggregate New Customer Data Edit  [x]
Test Web Pages Catering to Different Users Edit  [x]
Calendar Events Edit  [x]
Tax Data Segmentation Edit  [x]

Can we get tax/city admin data to make inferences about who our most viable customers might be?

Scrape Yelp/Open Table/other? websites Edit  [x]
Show Data / Story Telling Edit  [x]
Analyze neighborhoods by when they were developed Edit  [x]

Older neighborhoods have more restaurants that have been grandfathered into old/very cheap trash contract. Might be good to focus on getting restaurants in new neighborhoods

Value Proposition ?    Insert

  1. What are your value propositions?
Food Waste Compost Edit  [x]
Competitive Price Edit  [x]
Free Training Edit  [x]
Cart Clean Out Service Edit  [x]
Very Local WMBE Edit  [x]
Co-op Edit  [x]
End Product return to agriculture Edit  [x]
Customer Relationships ?    Insert

  1. Your customer relationships?
Personal Training Edit  [x]
Support Edit  [x]

-Training Employees
-Contamination Control

Education Edit  [x]

Does anyone actually care composting/co-ops

Up to date cost breakdown Edit  [x]

waste disposal vs composting

Customer Segments ?    Insert

  1. Customer Segments
Restaurant Edit  [x]

3000 or more meals per week and don't know about CERO

Enviromentaly Friendly Restaurants Edit  [x]
Restaurants that make a profit of $x or more Edit  [x]
Small restaurants that are in a geographic cluster might be good for joint contracts Edit  [x]
Key Resources ?    Insert

  1. What are your key resources?
Existing Materials on CERO Edit  [x]
Stickers Edit  [x]
Existing Customers Edit  [x]
Mailing Lists Edit  [x]
Referrals Edit  [x]
Channels ?    Insert

  1. Channels
Youtube / Google Ad Words Edit  [x]
Facebook Edit  [x]
Traditional Marketing Edit  [x]

Snail Mail, Print Ads, Web Ads,

Ethnic Channels Edit  [x]

Radio, WeChat, Ethnics Newspapers: El Mundo

Community bulletin boards / tables where restaurants let people leave material Edit  [x]
Cost Structure ?    Insert

  1. What about your cost structure?
Collaborative Contracts Edit  [x]
Clean Out Costs Edit  [x]
Revenue Streams ?    Insert

  1. What are your revenue streams?
Composting services Edit  [x]
Maybe- composted soil? Edit  [x]

Brainstorming Space ?    Insert Brainstorm Mode

  1. What are your temporary Brainstorming notes?
Timeline Planning Edit  [x]

Insert New Note



Pick a color


Edit Note



Pick a color