American Public University System
[email protected] | Preview in Canvanizer 2.0
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Key Partners ?    Insert

  1. Who are your key partners?
    2. Who are your key suppliers?
Hondros School of Nursing Edit  [x]
SalesForce Edit  [x]
CRM Edit  [x]
Sakai Edit  [x]
PAD Edit  [x]
Wal-Mart Edit  [x]
TSA Edit  [x]
Key Activities ?    Insert

  1. What are your key activities?
Licensing Edit  [x]
Marketing Edit  [x]
Design of Programs Edit  [x]
Student Interactions Edit  [x]
Value Proposition ?    Insert

  1. What are your value propositions?
Convenience/Usability Edit  [x]

-Offers online classes in an asynchronous environment so students can complete coursework when convenient for them.

Price Edit  [x]

-Part of the mission is to keep tuition at a low-cost to allow more people to complete their degree, or finish a degree previously started.

Customer Relationships ?    Insert

  1. Your customer relationships?
Customer Service Edit  [x]

-Prospect Admissions Team (before applying)
-Dedicated Admissions Representative for new students
-Advising Team

Self-Service Edit  [x]

-Students can complete most tasks online on their own if they choose.

Customer Segments ?    Insert

  1. Customer Segments
Mass Market Edit  [x]

-Aim to meet the educational needs of those looking to take classes online.

Niche Market Edit  [x]

-Specific aim to meet the needs of working adults and military members.

Key Resources ?    Insert

  1. What are your key resources?
IT Infrastructure and Software Edit  [x]
Professors Edit  [x]
Knowledgable Staff Edit  [x]
Positive Image Edit  [x]
Visability online Edit  [x]
Desired Degree Programs Edit  [x]
Channels ?    Insert

  1. Channels
Online Presence Edit  [x]

-www.amu.apus.edu
-www.apu.apus.edu
-Landing Pages
-Live Chat
-Video Conferencing
-Webinars

Student Services: 877-755-2787 Edit  [x]
Social Media Edit  [x]

-Facebook
-Instagram

Mobile App Edit  [x]
Word-of-Mouth Edit  [x]
Cost Structure ?    Insert

  1. What about your cost structure?
Administrative Offices Edit  [x]
Faculty and Staff Edit  [x]
Marketing Edit  [x]
Research and Development Edit  [x]
Information Technology Edit  [x]

-Software licensing
-Software maintenance
-Purchasing hardware
Revenue Streams ?    Insert

  1. What are your revenue streams?
Tuition - Fixed Pricing Edit  [x]

Paid through multiple avenues
-Federal Student Aid
-Military Assistance
-GI Bill
-Scholarships
-Private Loans
-Credit cards.

Brainstorming Space ?    Insert Brainstorm Mode

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