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Key Partners ?    Insert

  1. Who are your key partners?
    2. Who are your key suppliers?
Suppliers: Edit  [x]

1. What resources do we need?
2. How are we going to get them?

(WHITECLAW - resource limitations = budget, time, manpower)

Distributer: Edit  [x]

1. International Distributor
2. German Distributor (Market/Retail)

Investors Edit  [x]

1. Stakeholders
2. Funding
3. Reduce Risk

Freight Shipping International Company Edit  [x]

SD/LA → Germany

Key Activities ?    Insert

  1. What are your key activities?
Industry/Market Analysis Edit  [x]
Research & Development: Edit  [x]

1. Customer Profiles/Analysis
2. Beverage Formula

Manufacturing: Edit  [x]

1. Brewing

Freight Shipping Edit  [x]

International Service
SD/LA → Germany

Value Proposition ?    Insert

  1. What are your value propositions?
Spiked Seltzer Drink Edit  [x]

1. Few close competitors -- if any -- in the German market

Beer Alternative Edit  [x]

1. Health Benefits
2. Refreshing

Recyclable Can Edit  [x]

Germany's Green Dot Recycling System

Germans = Largest Seltzer Consumers Edit  [x]
Customer Relationships ?    Insert

  1. Your customer relationships?
Edit  [x]

How do we acquire, retain, and grow our number of customers?

Edit  [x]

How much does it cost to acquire customers?

Edit  [x]

How do they integrate with the model of our business?

Customer Segments ?    Insert

  1. Customer Segments
Edit  [x]

Our job is to get a good understanding of our potential customers we want to add value to

Young Adults Edit  [x]

18-25
Like to socialize, drink an alcoholic beverage with their friends (pregaming), have fun
Search for exotic and special flavours that overschadow the alcoholic taste

Other Adults Edit  [x]

25+
Search for a refreshing alcoholic beverage that tastes well

Key Resources ?    Insert

  1. What are your key resources?
What are the resources you need to create & deliver the value proposition? Edit  [x]

1. R & D investments
2. Social Media Platform
3. Tax registration and business licensing (gewerbe & gewerbeschein "trade licensce")
4. Financial Consultant
5. Organic chemist
6. Customer Service
7. Warehouse & Other staff
8. Manufacturing Facility

Channels ?    Insert

  1. Channels
Finding/Reaching Customers Edit  [x]

1. Through ads on platforms online like Facebook (Instagram) and Google
2. Through placements (Influencer advertisment)
3. Events

Delivering our Product Edit  [x]

1. Selling through local supermarkets like Kaufland, Lidl, Edeka,...
2. Direct online distribution, especially for special offers/bigger quantaties

Cost Structure ?    Insert

  1. What about your cost structure?
Marketing and Ads Edit  [x]
R & D Edit  [x]

The research and adaptations necessary for the German market

What are important costs for the value proposition? Edit  [x]

1. Capital Investments
2. Manufacturing
3. Licensing Cost

Revenue Streams ?    Insert

  1. What are your revenue streams?
Edit  [x]

What kind of revenue streams will the business be relying on?

Edit  [x]

What is our pricing strategy?

Edit  [x]

What are customers currently paying?


Brainstorming Space ?    Insert Brainstorm Mode

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